I was honored and delighted to be invited back as an official startup ambassador to the state of NRW and join the German delegation to SXSW in Austin, Texas.
Last year, I couldn’t make it as I was teaching in Iran – but this year it fortunately fit my schedule. And what a blast we had showcasing the best our region has to offer of early stage startups!
And what does such an ambassador do, you may ask? For one, I help the delegation pick and persuade the best and most representable regional startups to go over there with us – and the kind of startups that also would have a strategic benefit other than vanity in gaining exposure in the US. Once on the ground, I help to make sure our startups connect with the people of their interest and help drag notable international startup people to the German events (kicking and screaming). I also serve as a door opener and “private events” radar, making sure our startups gets into the interesting spontaneous private events during SXSW.