Customer Development, Education, entrepreneurship, Lean Startup, startup

Customer Development Resources for Startups

First rule of Customer Development Club: No selling! Ever!

First rule of Customer Development Club: No selling! Ever!

A first time founder of a very early-stage startup asked me recently about how to do customer interviews (aka doing the Customer Development part of the methodologies collectively known as The Lean Startup) properly.

I get asked this question a lot. Because doing customer interviews is for many like Justin Wilcox puts it, “a special kind of torture”.

At the end of this article, you’ll find a bunch of resources to help you conduct customer interviews like a boss. But first, let’s take a look at what this Customer Development thing is, why it is so important and how to avoid the usual mistakes.

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Education, entrepreneurship, startup

Vesting For Startup Founders Explained

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It’s pretty much expected by your potential investors that your startup should have a 4 year vesting plan with a 1 year cliff, accelerated on an exit event with a double trigger for the founders. But what does all this mean?

BTW: If you like this post, you’ll probably love the much more in-depth Pitching Masterclass.

It’s a question I get asked all too often by first-time startup founders, so I’ll try to explain it here once and for all. You don’t need to be a lawyer to understand it. Read on to master your vesting.

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Education, entrepreneurship, pitching, startup

How to Pitch Your Startup

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Yours truly live on stage at LeWeb in Paris pitching “Gauss — The People Magnet” (Image CC @francois_tancre)

How to Pitch Your Startup

I see a lot of startup pitches and pitch decks. And most of them suck. So let me share some basic knowledge to help you avoid my rookie mistakes and to help you massively improve your pitch before you reach out to investors, before you start raising that funding round.

(If you like this post, you’ll probably love the much more in-depth Pitching Masterclass.)

There are actually three pitches you need to master. Read on to master them all.

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Education, entrepreneurship, startup

The state of NRW and startups

Speaking truth to the crowd, why NRW is a great place to found your startup                                                                                                                       Copyright: Ralph Sondermann, http://www.ralphsondermann.com

I recently had the honor and pleasure to be invited by NRW.INVEST together with representatives from The Pirate Summit to present the advantages of founding a startup in our state at the Czech and Hungarian “Stammtisch” in Düsseldorf, to a crowd of regional officials and stakeholders, Czech and Hungarian emissaries and startups.

Posing with NRW.INVEST, IHK Dortmund and the Czech and Hungarian delegates                                                                                                       Copyright: Ralph Sondermann, http://www.ralphsondermann.com

I didn’t use any slides for this presentation, but you can find a lot of the content in the presentation I previously held for a French delegation.

 

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