Customer Development, Education, entrepreneurship, Lean Startup, startup

Customer Development Resources for Startups

First rule of Customer Development Club: No selling! Ever!

First rule of Customer Development Club: No selling! Ever!

A first time founder of a very early-stage startup asked me recently about how to do customer interviews (aka doing the Customer Development part of the methodologies collectively known as The Lean Startup) properly.

I get asked this question a lot. Because doing customer interviews is for many like Justin Wilcox puts it, “a special kind of torture”.

At the end of this article, you’ll find a bunch of resources to help you conduct customer interviews like a boss. But first, let’s take a look at what this Customer Development thing is, why it is so important and how to avoid the usual mistakes.

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Education, entrepreneurship, Lean Startup, startup

Lean Launchpad DUS is a wrap!

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The very first Lean Launchpad DUS Powered by PwC is a wrap! 9 teams entered the 5 week program – and 6 teams made it through. Have a look at the final public presentation day in the video below:

The Lean Launchpad is the world’s premier pre-accelerator program for startups. It’s an intensive 5 week, in-person, mentorship-driven 100% experience-based course to create more capable regional entrepreneurs and prepare them for their first investment round, an application to an accelerator, launching their first minimum viable product or setting them off on a self-funded, bootstrapped path.

See you again soon – Lean Launchpad is coming back to Cologne again for 2016 – so stay tuned for the dates!

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Education, Lean Startup

The Lean Launchpad goes to Turkey

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Presenting the Lean Launchpad curriculum to the faculty of the Dokuz Eyül Üniversitesi Izmir, Turkey

Recently I was honored and delighted to be invited to introduce the world’s premier startup entrepreneurship curriculum, The Lean Launchpad, to the faculty to one of the largest universities in Turkey, Dokuz Eyül Üniversitesi.

Here are the slides I used to introduce it to the faculty.

Teaching the Lean Launchpad in Izmir Turkey! #llp

A photo posted by Vidar Andersen (@blacktar) on

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Customer Development, Education, entrepreneurship, Lean Startup, startup

The very first Lean Launchpad Dusseldorf successfully launches

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This Wednesday evening saw the very first meetup with 9 regional non-funded early-stage startups attending the very first Lean Launchpad Düsseldorf powered by PwC.

Here are some impressions from our first meetup:

About the Lean Launchpad Program

The Lean Launchpad (LLP) is a highly experiential educational program created by the father of the Lean Startup, Steve Blank at Standford and Berkeley. It helps startup founders gain a crucial base of entrepreneurial skills and knowledge to be better prepared and to build more successful startups.

It’s the world’s premier pre-accelerator program rooted in the scientific methodology, driven by mentors and unique educational content aims to make early-stage startup ready for applying to an accelerator, a first seed investment round, setting them off on a healthy self-financed (bootstrapped) path or launching their first Minimum Viable Product (MVP).

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Education, entrepreneurship, Lean Startup

I’m Featured on SlideShare – Again!

I’m featured on LinkedIn SlideShare today – Again! This is the fourth time one of my presentations have been featured as presentation of the day on LinkedIn SlideShare in less than the same amount of months! (Previously: 1, 2, 3)

So yeah, go ahead and pinch my arm.

This time it’s the Lean Launchpad 101 “What We Now Know” lecture I held in Iran earlier this year. Read more about the backstory.

Gee. Thank you LinkedIn SlideShare – You’re being awfully good to me.

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Here are the slides I used in case you missed them:

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