A first time founder of a very early-stage startup asked me recently about how to do customer interviews (aka doing the Customer Development part of the methodologies collectively known as The Lean Startup) properly.
I get asked this question a lot. Because doing customer interviews is for many like Justin Wilcox puts it, “a special kind of torture”.
At the end of this article, you’ll find a bunch of resources to help you conduct customer interviews like a boss. But first, let’s take a look at what this Customer Development thing is, why it is so important and how to avoid the usual mistakes.