No, I don’t mean a brief history of Old Boy Networks, The Family or other more outlandish and exotic pre-digital era networks.

You see, as I was doing my due diligence for this crazy new venture, I jotted down some notes on the history of digital social networks leading up to the Facebook era and I thought I’d share them here with you.

Most of the following is based on to the level of theft in no small part, verbatim quotations from the book “The Facebook Effect” by David Kirkpatric (@davidkirkpatric) and some tidbits from Wikipedia, Google and my own faulty memory.

And, yes – it is heavily biased towards the US and Europe since I did not have much good source material on say, e.g. Chinese, Korean and Japanese social networks. Feel free to fill me in.

I highly recommend the book if you are interested in a different (albeit rosier) perspective of the story behind Mark Zuckerberg‘s (@finkd) Facebook than the book “The Accidental Billionaires” by Ben Mezrich and the film version “The Social Network” by David Fincher. Preview the book in Google Books, buy the paper version at Amazon, or as a eBook from the Kindle store or as an audiobook from Audible. (I bought mine from Audible).

I claim Fair Use, as in the “Please don’t sue. That wouldn’t be fair.” kind. The following content is meant for educational purposes only . If you want to use or republish, please make sure to credit and attribute  David Kirkpatric and Wikipedia. Commercial (re)use would probably be bad for your karma.

Here we go – A Brief History of Social Networks:

1968

J. C. R. Licklider Source: Wikimedia Commons License: Public Domain

JCR Licklider & Robert W. Taylor write the essay “The Computer as a communication device” and predicts;

“you will not send a letter or a telegram – you will simply identify the people who’s files should be linked to yours”

1973

The first Community Memory terminal, an ASR-33 teletype, at Leopold's Records, Berkeley, CA, 1973. Source: Community Memory Project Licence: Creative Commons Attribution-ShareAlike 2.5

Community Memory started. A notable precursor to the public Bulletin Board System.

From Wikipedia:

Community Memory was the first public computerized bulletin board system. Established in 1973 in Berkeley, California, it used an SDS 940 timesharing system in San Francisco connected via a 110 baud link to a teletype at a record store in Berkeley to let users enter and retrieve messages.

While initially conceived as an information and resource sharing network linking a variety of counter-cultural economic, educational, and social organizations with each other and the public, Community Memory was soon generalized to be an information flea market . Once the system became available, the users demonstrated that it was a general communications medium that could be used for art, literature, journalism, commerce, and social chatter.

1978

Monochrome BBS - A more recent modern BBS

The first BBS is launched.

From Wikipedia:

The first public dial-up Bulletin Board System (BBS) was developed by Ward Christensen (@WardXmodem). According to an early interview, while he was snowed in during the Great Blizzard of 1978 in Chicago, Christensen along with fellow hobbyist Randy Suess, began preliminary work on the Computerized Bulletin Board System, or CBBS. CBBS went online on February 16, 1978

1979

Diagram of usenet, Author: Benjamin D. Esham License: Public Domain

Usenet enables members to post to groups dedicated to specific topics.

From Wikipedia:

Usenet is a worldwide distributed Internet discussion system. It developed from the general purpose UUCP architecture of the same name.

Duke University graduate students Tom Truscott and Jim Ellis conceived the idea in 1979 and it was established in 1980. Users read and post messages (called articles or posts, and collectively termed news) to one or more categories, known as newsgroups. Usenet resembles a bulletin board system (BBS) in many respects, and is the precursor to the various Internet forums that are widely used today. Usenet can be superficially regarded as a hybrid between email and web forums. Discussions are threaded, with modern news reader software, as with web forums and BBSes, though posts are stored on the server sequentially.

1982

Minitel built in 1982 Author: Tieum License: Creative Commons Attribution-Share Alike 3.0 Unported

The French postal service is the first to bring the concepts of commenting in online groups and chartrooms to a mass consumer audience with the launch of the national online service, Minitel

A side note, from Wikipedia:

The German “Bildschirmtext” (BTX) is almost as old as Minitel and technically very similar, but it was largely unsuccessful because consumers had to buy expensive decoders to use it. The German postal service held a monopoly on the decoders that prevented competition and lower prices. Few people bought the boxes, so there was little incentive for companies to post content, which in turn did nothing to further box sales. When the monopoly was loosened, it was too late because PC-based online services had started to appear.

1985

AOL logo 1991 to 2006 Source: brandsoftheworld.com License: Fair Use

America Online starts (albeit under another name; Quantum Computer Services, Inc.)

http://www.well.com/

The WELL (The Whole World ELectronic Link) launches in San Francisco by Stuart Brand, Larry Brilliant (@larrybrilliant) et al.

1987

Howard Rheingold (@hrheingold) – a big user of the WELL – publishes an essay in which he coins the term “virtual community” to describe this new experience.

1988

Screenshot of Prodigy

IBM and Sears launches commercial online service called Prodigy.

Anonymous users, pseudonyms were the norm on these online services.

IRC II

IRC was created by Jarkko Oikarinen in August 1988 to replace a program called MUT (MultiUser Talk) on a BBS called OuluBox in Finland.

1991 – 1994

The World Wide Web sees the light of day in 1991 created  by Tim Berners-Lee (@timberners_lee) and Robert Cailliau (robertcailliau.eu).

From Wikipedia:

The World Wide Web, abbreviated as WWW and commonly known as the Web, is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can viewweb pages that may contain text, images, videos, and other multimedia and navigate between them via hyperlinks.

CU-SeeMe logo

CU-SeeMe, an Internet videoconferencing client originally written by Tim Dorcey of the Information Technology department at Cornell University launches for Mac in 1992.

In the early days of the World Wide Web the notion of an online community advanced a little further, enabling users to set up a personal homepage that could in some cases link to pages created by other members.with services like Tripod started in 1992 with two Williams College classmates, Bo Peabody (@bopeabody) and Brett Hershey, along with Dick Sabot, an economics professor at the school, theglobe.com founded in 1994 by Cornell students Stephan Paternot (@stephanpaternot) and Todd Krizelman and GeoCities originally founded by David Bohnett (@dcbohnett) and John Rezner in late 1994.

1995

match.com screenshot anno 2008

match.com started by Gary Kremen as a proof of concept for Electric Classifieds which aimed to provide classified advertising systems for newspapers launches, filled with personal information for a highly specific purpose.

Classmates.com created by by Randy Conrads launches to help people identified by their real names to find and communicate with former school friends.

The first Internet Forums (or Message Boards) start to emerge.

1996

PlanetAll a social networking, calendaring, and address book site launches in November 1996. It was founded by a group of Harvard Business School and MIT graduates including Warren Adams. (A big thanks to James Currier for pointing out that I had missed PlanetAll!).

From Wikipedia:

PlanetAll was possibly the first social networking site on the Internet. The site had more than 100,000 groups, organized around real-world counterparts such as academic institutions and employers. When the user entered the name of his or her university, the service would list the user’s classmates who were also members of the service. Users could exchange authorization to access the each others’ contacts. Many sites at the time offered web-based address books and calendars, but PlanetAll.com combined the two: when a user entered travel plans into the calendar, the service would cross-reference the destination with the address book, as well as the user’s contacts’ travel plans; the site would then notify users when they would cross paths with their contacts.

1997

Reid Hoffman

SocialNet.com dating service founded by Reid Hoffman (@quixotic)(Hoffman worked at Apple on eWorld, but perhaps better known for founding LinkedIn and as an Angel Investor).

sixdegrees.com founded by Andrew Weinreich launches, takes social networks further. A breakthrough in use of real names. The first Rolodex in the cloud. Invitation only. At the time revolutionary. “Network me” feature for matching you with users that met your quality criteria. Failed due to operating costs, licensing costs, development and maintenance costs and users only having dialup Internet at the time (e.g. the service lacked photos due to bandwidth concerns). Bought out for 120 million. Shut down in late 2000. Weinreich was granted a broad reaching social network patent.

1999

Ethnic focused networks Black Planet founded by Omar Wasow (@owasow) and Asian Avenue co-founded by Benjamin Sun, Peter Chen, Grace Chang, Michael Montero, and Calvin Wong launches with limited social networking functions.

The daily jolt (R.I.P. April 6, 2010) launches as a campus bulletin board for 12 Schools.

tickle.com launched originally as emode.com, with quizzes and tests for both entertainment and self-discovery, by James Currier and Rick Marini. Warren Adams of PlanetAll is an investor.

Swedish teen community Lunar Storm (R.I.P. August 8th 2010) launches

Ordinary people begins using email. Again, using addresses that typically would not correspond to their real names.

Address books of emails maintained on and within the services. Members did not identify real-life friends or establish regular communication pathways with them. Later in the decade, Instant Messaging (IM) services like ICQ, PowWow and Ubique to hold the same way. People used pseudonyms for themselves, not their real names.

1998

On August 4, 1998, Amazon.com announces that it has agreed to acquire PlanetAll. Under terms of the agreement, Amazon.com acquired 100 percent of PlanetAll in exchange for 800,000 shares.

2000

Amazon.com shuts down PlanetAll.com on July 2, 2000, telling PlanetAll members, “We are pleased to announce that we have completed the integration of the key e-commerce related features of PlanetAll.com into our main site at Amazon.com… Although PlanetAll.com will be going away, you’ll still be able to enjoy some of the tools that help you keep in touch with like-minded folks.”

2001 – 2002 : Social Networking bug hits Silicon Valley and SF

2001

Cyworld (huge in Korea) adds social networking capabilities

Plaxo launches by Napster co-founder Sean Parker (FB profile)(and later The Facebook CEO) and two Stanford engineering students, Todd Masonis and Cameron Ring. Has a viral concept; One user leads to more users – It has a Network Effect.

“Network Effect” as explained by Wikipedia (excerpt):

In economics and business, a network effect (also called network externality) is the effect that one user of a good or service has on thevalue of that product to other people. When network effect is present, the value of a product or service increases as more people use it.

The classic example is the telephone. The more people own telephones, the more valuable the telephone is to each owner. This creates a positive externality because a user may purchase their phone without intending to create value for other users, but does so in any case.Online social networks work in the same way, with sites like Twitter and Facebook being more useful the more users join.

The expression “network effect” is applied most commonly to positive network externalities as in the case of the telephone. Negative network externalities can also occur, where more users make a product less valuable, but are more commonly referred to as “congestion” (as in traffic congestion or network congestion).

Over time, positive network effects can create a bandwagon effect as the network becomes more valuable and more people join, in a positive feedback loop.

Ryze launches by Adrian Scott (@adrianscottcom). Explicitly business-only.

2002

Friendster launches March 22nd by Jonathan Abrams (@ABRAMS), Peter Chin and Dave Lee. It gambles to lure users away from match.com. Uses real names and photos on profiles. You could search for friends near locations. Invitation only, befriend if you liked the photo. Cracked the code of the modern social network, defined basic structure. Problems; “Fakesters” – People with fake names, fake photos. Plagued by engineering misjudgments; did not scale, had major outages, performance issues. Mark Pincus (@markpinc)(later founder of Zynga) and Reid Hoffman (@quixotic) are investors.

Club Nexus launches by Stanford students Orkut Buyukkokten (@orkut) and Eytan Adar. Meant to connect Stanford students only. Complicated, too many features. (Bonus material: An analysis of Club Nexus by the founders.)

InCircle launches by Club Nexus founders. Alumni only.

Orkut Buyukkokten (@orkut) leaves for google. Programs a new social network prototype. Pitches it to google. orkut.com launches.

CourseMatch and Facemash are created by Mark Zuckerberg (@finkd) while at Harvard.

Harvard Connection is founded by the Winkelvoss twins Cameron Winkelvoss and Tyler Winkelvoss with Divya Narendra and some help from Mark Zuckerberg.

2003

LinkedIn founded by Reid Hoffman (@quixotic).

Tribe.net founded by Mark Pincus (@markpinc). A social network around specific interests. Burning Man, Alt Sex and connecting turned out to be what the users are more interested in instead of buying and selling things.

Patent by SixDegrees.com‘s Weinreich put up for sale, Reid Hoffman (@quixotic) and Mark Pincus (@markpinc) buy the patent for $70.000 in front of highest bidder Yahoo!.

MySpace founded by Tom Anderson (@myspacetom) and Chris Dewolfe in frustration of Friendster’s failures and wanted to appeal to the fakesters. Hustled bands, artists and fans in Los Angeles to join. Music + Sex + Anonymity + Chaos seemed to be the recipe.

Collegster.com free usable services by students for students launched at UC Irwine Alumni.

House System launched at Harvard to buy and sell books, review courses. It invited students to upload their photos.

WesMatch at Williams College.

GaleStation at Yale. A dating site.

CUCommunity (or CampusNetwork, SEASCommunity.com) at Columbia University.

Hi5 created by Ramu Yalamanchi (@ryalaman), big in Spanish speaking countries.

2004

The Facebook launches. Limited to elite universities offering a stark contrast of an experience of that of MySpace

From the CrunchBase profile:

When Tagged launched in 2004 as a teen-only social network, security was a top priority. In October 2006 the site made a drastic change and went from being under-18 only, to allowing users of any age to join. This change has helped user registration skyrocket. In fact, Tagged was adding more users per day than MySpace in May of 2007.

2005

YouTube founded by former PayPal employees Steve Chen, Chad Hurley and Jawed Karim

2006

twitter launches in July 2006 by Jack Dorsey (@jack), although the founding story behind it is controversial.

YouTube sold to Google in November for $1.65 billion.

2007

Dana Boyd & Nichole Ellison write in a paper:

“The salient features of a true social network”: “A service where a user can construct a public or semi-public profile, articulate a list of other users which whom they share a connection, and view and traverse their list of connections and those made by others within the system. You establish your position in a complex network of relationships. And your profile positions you in the context of these relationships. Usely in order to discover otherwise hidden points of common interest or connection.”

twitter reaches it’s tipping point at the South by Southwest (SXSW) festival. During the event Twitter usage increased from 20,000 tweets per day to 60,000.

Orkut.com strangely occupied by nearly over 50% Brazilians and 20% Indians.

2010

Amazon is awarded a social networking system patent based on its previous acquisition of PlanetAll.

twitter has over 190 million users.

Facebook launches Graph API, Open Graph protocol, an improved Facebook Connect and Social plugins, has over 500 million active users. Mark Zuckerberg is Time’s “Man of the Year”.

Microsoft and Google still haven’t got a real answer to social networks.

[fblike layout_style='button_count' show_faces='true' verb='like' font='arial' color_scheme='light']

What is your take? Something missing? Tell me what you think in the comments below.

Deutsch?

Do you work in or with Social Media? Marketing or PR perhaps? Maybe you’re working in a completely different field and are curious about what exactly this Social Media thingamajig is all about? Are you a gear head or a techie with a burning passion for Social Media? Maybe you’re in a company or NGO that has already embraced it, maybe in a company, NGO or GO that fears and shuns it? Are you an Social Media champion inside or outside your company or organization? Are you perhaps an independent enthusiast brimming with Social Media chutzpah? Maybe you think Social Media is a fleeting fad, the emperor’s new clothes and the greatest evil facing humanity in the 21st century [and your name is Andrew Keen]? Do you live or work in or around Cologne, Germany? Maybe both? Perhaps you’re based outside of Cologne but keep constantly looking for excuses to travel to Cologne for lunch? Do you really need more than the Dom, Carnival and Kölsch beer to lure you to Cologne? Do you keep reading through really long paragraphs on obscure blogs with silly names?

Well, then the Social Media Lunch Cologne is most certainly for you.

What?

It’s an informal regular event in Cologne inspired by the Social Media Breakfast founded by Bryan Person where social media experts and n00bs alike come together to eat, meet, share, and learn.

When?

The very first Social Media Lunch Cologne launches

Thursday the 1st of July 2010, 12:30 – 14:00 CET.

Be sure to not miss out on the “I was there” bragging rights – success or failure notwithstanding! If you can’t make it – don’t be sorry for long. There’s going to be another Social Media Lunch Cologne just for you. Or one that you can quite possibly make it to. Sometime.

Where?

The idea is to keep rotating places in the Cologne inner city for variation. The first Social Media Lunch Cologne will be held at the Museum für Ostasiatische Kunst Köln.

How?

Tell all your friends, colleagues and relatives to come (or stay away, respectively), show up at the venue sometime during the timeframe or drive by and wave to the rest – just wing it and do it your way. Whatever you do be sure to bring some lunchmoney allowing for a handsome tip. That’s basically it.

If you feel like connecting and spreading the awesomeness, perhaps already craving to commit that RSVP – there’s a facebook page and blog for that.

No registration needed, though – It’s informal, remember?

If you’re into #hashtags feel free to use #smlcgn for your tagging and labeling needs.

Why?

Well, why on earth not? I personally am a grumpy zombie in the morning, I don’t eat breakfast and I currently don’t live in North America. I don’t know about you, but I do certainly need to eat lunch each and every day and I do live and work in Cologne, Germany and constantly find myself trying to fill the lunch hour with additional value to go with the grub.

Do we need another Social Media Meetup in Cologne? I personally think there’s potential in a local lunchtime event on a regular basis for helping Social Media professionals, the curious and enthusiasts alike, narrowing our serendipity funnel and helping to add value to our common passions and interests. I’ll let you be the judge if we really need it.

It is definitely NOT a replacement for or competition to other excellent social events and initiatives in Cologne like pl0gbar, twitwoch, Online-Stammtisch Köln, likemind, Last Tuesday, Web Montag and others. I have tremendous respect and bundles of love for the guys behind those initiatives and I for one will still be attending those event like before. Not to worry.

Acknowledgements

Thanks to Bryan Person for the original inspiration and Robert Wallis and Daniel Backhaus for their early support and encouragement.

Disclaimers

This is not a sponsored event. I’m not getting paid for this nor do I aim to make a profit. Sponsors may be sought in the future to help cover potential costs, and I promise to always be transparent on these issues. My views are my own and may not reflect those of my employer(s).

If you find yourself compelled to treat this event as your own sales show and hawk your services and/or products, please consider that people may laugh at you. Loudly. In public. It could even escalate to throwing of bread crumbs. Consider yourself advised.

Get in touch

What do you think? Would you attend? What would you expect? What would you like to talk about? Do you have something to show? Do you have some great ideas? Suggestions? Improvements? Special dietary requirements? Fears, uncertainties and doubts? Let me know – in the comments below, on twitter, facebook, mail me or call me (DE +49 (0) 221 3023 953 – INT +1 (650) 450-8047, both CET)!

I personally woud be thrilled even if only one person showed up for the first event. That would be truly awesome! Hope to see you there!

- Vidar ‘blacktar’ Andersen, Cologne and the Internets 15.06.2010

—

Arbeitest Du im Social Media oder beschäftigst Du Dich mit diesem Thema? Vielleicht im Marketing oder PR-Bereich? Vielleicht arbeitest Du aber auch in einem komplett anderen Bereich, bist aber neugierig was es mit dem Begriff Social Media auf sich hat. Bist Du ein Techie mit einer glühenden Leidenschaft für alles Digitale? Vielleicht bist Du aber auch in einer Firma die Social Media als neuen Kanal für sich entdeckt oder diesen wegen seiner  Neuartigkeit fürchtet und meidet? Bist Du ein Social Media Champion innerhalb oder außerhalb einer Firma oder Organisation? Bist Du ein unabhängiger Enthusiast randvoll mit Social Media Chuzpe? Es könnte natürlich auch sein, dass Du denkst Social Media ist eine Modeerscheinung, des Königs neue Kleider oder das größte Teufelszeug des 21. Jahrhunderts (und Du heißt Andrew Keen)? Lebst und arbeitest Du in oder in der Nähe von Köln? Oder beides? Vielleicht lebst Du auch außerhalb Kölns, suchst aber immer nach Ausreden um nach Köln zum Lunch zu reisen? Braucht es mehr als den Dom, Karneval oder Kölsch Dich nach Köln zu locken? Liest Du immer noch lange Absätze in obskuren Blogs mit komischen Namen?

Nun dann ist der Social Media Lunch Cologne genau das Richtige für Dich.

Was das ist?

Der Social Media Lunch Cologne ist ein informelles, regelmäßiges Event in Köln inspiriert durch das Social Media Breakfast welches von Bryan Person gegründet wurde. Social Media Experten und Newbies nehmen gleichermaßen bei einem gepflegten Mittagessen teil,  um sich auszutauschen und voneinander zu lernen.

Der Lunch ist definitiv kein Ersatz oder Konkurrenz zu Veranstaltungen in Köln wie pl0gbar, twitwoch, Online-Stammtisch Köln, likemind, Last Tuesday, Web Montag oder anderen. Ich habe großen Respekt und jede Menge Hochachtung für die Köpfe hinter diesen Initiativen und ich werde diese auch weiterhin besuchen.

Wann?

Der erste Social Media Lunch Köln findet am Donnerstag, 01.07.2010, 12:30-14:00 Uhr statt.  Wer beim ersten Mal dabei ist kann für sich den First Mover Status beanspruchen, ungeachtet des Erfolgs oder Misserfolgs. Wenn Du es nicht schaffen solltest, mach Dir keine Sorgen, der nächste Social Media Lunch kommt bestimmt.

Wo?

Die Idee ist den Lunch an verschiedenen Orten innerhalb Kölns stattfinden zu lassen. Der erste Social Media Lunch wird im Museum für Ostasiatische Kunst Köln stattfinden.

Wie?

Erzähle Deinen Freunden, Kollegen oder Verwandten, dass sie irgendwann während des Zeitfensters vorbeischauen (beziehungsweise wegbleiben) sollen. Alternativ kannst Du auch nur vorbeifahren und winken. Tu wonach immer Dir ist. Vergiss nicht das Geld fürs Mittagessen und ein bisschen Trinkgeld mitzubringen. Das ist dann auch schon alles.

Wenn Dir nach connecten und teilen ist, wir haben eine Facebookseite und Blog dafür.

Registrierung ist nicht nötig – denn es ist informell, ne?

Wenn Du #Hashtags magst benutze doch #smlcgn als Label und Kategorie.

Warum?

Nun warum nicht? Ich bin ein unleidlicher Zombie am Morgen und frühstücke nicht. Ich weiß nicht wie es Dir geht, aber ich esse jeden Tag zu Mittag, ich lebe in Köln und versuche immer die Mittagspause mit etwas Sinnvollem zu füllen.

Brauchen wir ein weiteres Social Media Treffen in Köln? Ich glaube das es einen Bedarf an einem lokalem, regelmäßigem Mittagessen Event gibt, an dem Social Media Profis, genauso wie die Neugierigen und Enthusiasten sich austauschen, inspirieren und ihre Passion teilen können.

Ich überlasse die Notwendigkeit eines solchen Events Eurem Urteil.

Danksagungen

Danke an Bryan Person für die initiale Inspiration und Robert Wallis and Daniel Backhaus für die frühzeitige Unterstützung und Ermutigung.

Disclaimer

Dies ist kein gesponsertes Event. Ich werde dafür nicht bezahlt noch beabsichtige ich Profit daraus zu schlagen.  Sponsoren werden vielleicht zukünftig angestrebt, aber nur um mögliche Kosten abzudecken und ich verspreche bei diesem Punkt maximale Transparenz walten zu lassen.

Meine Ansichten sind meine eigenen und nicht die meines Arbeitgebers.

Wenn Du Dich gezwungen fühlst diese Veranstaltung als Deine eigene Vertriebsplattform zu nutzen, dann rechne damit, dass Dich die Leute auslachen könnten. Laut. Sehr laut und öffentlich. Eventuell kommt es soweit, dass Du mit Brotkrümeln beworfen wirst. Insoweit bist Du jetzt gewarnt.

Nimm Kontakt auf…

(Non-Flash version of the image slideshow)

I’d like to offer all the participants a big THANK YOU! Looking forwards to be seeing you guys either in Sorento and/or Bristol. You rock! Seriously.

The official German DZUG press release describes the results of the sprint quite well, so I thought I’d be a lazy bastard attach my crude translation below. Feel free to quote it, reuse and repost it as you may see fit.

PRESS RELEASE

DZUG e.V. (German speaking Zope User Group)

Forsterstr. 29 ∙ 06112 Halle (Saale)

Visuals: http://www.flickr.com/photos/12317756@N08/4448944324/

Official hash tag: #cathedralsprint

The Plone Cathedral Sprint 2010 in Cologne comes to a successful end

Over 25 Python developers from Europe, North and South America gathered at the GfU Cyrus AG educational institute in Cologne, Germany (http://www.gfu.net) to collectively push the development of the Plone Content Management System (CMS) forwards. As another Plone sprint, the Tahoe Snow Sprint (http://plone.org/events/community/tahoe-snow-sprint-2010 http://www.coactivate.org/projects/tahoe-snow-sprint-2010/project-home),  was being held at the same time in Tahoe, USA the developers utilized video conferencing and the differences in time zones to work on certain topics around the clock.

The sprint in Cologne was highly productive. During the sprint, the Plone 4 release manager Eric Steele even published a couple of screen casts where you could follow the progress and the results:  http://blip.tv/posts/?topic_name=cathedralsprint

More usability

The Plone Cathedral Sprint was dedicated to further improve and enhance the user experience. The search results from the native Plone search engine now return more information about the found article, making it easier for the user to find the right one. Additionally, the search results can now be further narrowed down by applying further various criteria incrementally.

The configuration of collections is also more intuitive and faster than ever before. Collections are saved search requests that show the search results as if the returned content would be located in the same area, or folder if you will, of a website. Creating extremely flexible websites is made simple by using collections and their numerous search criteria. The new collections user interface enables Webmasters to change and modify the settings faster than ever.

Commenting in Plone was extended to include moderation and captchas, thus enabling anonymous commenting in Plone out of the box.

The Plone event calendar was also enhanced to enable standard management of all-day and recurring events.

Starter help for German speaking users

Plone supports around 50 languages and is thus deployable worldwide. The numerous new functionalities of Plone 4 and the according changes to the user interface were translated to German and Dutch during the sprint. The helful links that now appear on a standard start page should be Of particular interest to German speaking users. This start page is automatically generated when creating a new Plone site. You’ll now find links to sources of information in German on the page like the Plone developer handbook and the German mailing list in addition to the documentation in English.

Sprints as culture

Sprints are a distinctiveness of the Plone, Zope and Python development culture. The list of successful and legendary sprints held all around the world is long. Traditionally, developers come together at the location of a developer community alternately and on a rotational basis to exchange ideas and work intensely focused on predefined tasks and goals. The Cologne Cathedral Sprint 2010 will probably be remembered in the Plone community for delivering results for quite a while.

About Plone

With its around 200 core developers, Plone is one of the largest Open Source projects in existence. The user friendly CMS is characterized by its workflow support, accessibility, scalability, expandability and high security.

Plone supports about 50 languages and runs on all common operating systems. Plone is Open Source software licensed under the GNU Public License (GPL).

http://plone.org/about

About the Plone Foundation

The Plone Foundation is a 501(c)(3) non-profit organization that was formed in May 2004 with the Apache Software Foundation as a role model. The foundation is the copyright holder of the Plone source code and the Plone trade mark. It is located in Houston, TX USA and is officially represents the developer community worldwide.

With around 200 core developers and 570 developers of Plone products the Plone community is one of the largest and most vibrant Open Source developer communities worldwide.

http://plone.org/about/foundation

About the DZUG e.V.

The DZUG e.V. considers itself the representative for the German speaking Zope users in Germany, Austria and Switzerland. It seeks to better connect the interests of users and developers to enable a more efficient pooling of resources within the ever fast expanding Open Source community. The organization especially initiates projects that support spreading Zope within the German speaking world, like translation and documentation of software components and organizing training and informative events.

DZUG e.V. Deutschsprachige Zope User Group

Forsterstr. 29

06112 Halle (Saale)

Phone +49 (0) 345 122 9889 9

Fax +49 (0) 345 122 9889 1

E-Mail email@dzug.org

Press contact:

Jan Ulrich Hasecke

E-Mail juh@dzug.org

Phone +49 (0) 212 2331483

Yours sincerely,

Jan Ulrich Hasecke

This week I’m attending the first Plone Sprint held in my hometown of Cologne! The aim of the sprint is to focus on completing tasks for the upcoming major release of version 4.0 and even the next incremental version 4.1.

I’m working on the sprint group that is trying to clean up the search interface and make the Plone search experience a little bit better.  I think we’re making some progress already – and as always – it’s great fun! :)

So I went to the DNA digital workshop at Deutsche Telekom (DTAG) in Bonn following up the previous workshop in Berlin and yeah, I finally got to see the man – René Obermann – CEO of (DTAG).

The workshop partnered young tech and Internet savvy people from the DNA digital initiative with DTAG decision makers to discuss how their corporation could potentially benefit from and deploy new strategies for e.g. corporate culture and product development.

Sure enough, Obermann is every bit the charismatic leader that you’d expect him to be, but with 30 minutes of his precious time allocated to listen to the summary of our workshop, the possibility of a proper dialogue and discussion was accordingly limited. It was nice to see him take the time, though. Kudos.

It was slightly fascinating to observe the depth that some of the participating employees of DTAG would sink to in the presence of their top dog. It was like a sudden lapse of personal integrity, as if the teeth of the previous biting discussions had all but fallen out. I guess it’s all natural – the presence of the Alpha male and all that jazz – but slightly embarrassing nonetheless. I can’t help but think it would have been more productive for the discussions to not have Obermann present.

My personal conclusion of the workshop was that – although highly interesting topics and people – the Enterprise 2.0 is not my battle. I’m unfortunately not passionate enough about the topic. I have other fish to fry, bones to pick. It was an interesting ride. So long and thanks to everyone for the experience.

As long as enterprises see, in the lack of a better word, Web 2.0 as a trendy afterthought that can be tacked onto existing and outdated models of thought – it’s thanks but no thanks for me.

It is my view that Enterprise 2.0 (whatever that may be to you) involves radical paradigm shifts, by and large incompatible with current enterprise paradigms. Furthermore, I’m convinced that I as an outsider cannot change an enterprise; The real revolution and innovation comes from highly innovative and passionate individuals within the enterprise.

Here’s some more images from the workshop.

Disclaimer: I work for a company that does business with DTAG. However, I'm not getting paid nor am I instructed to write this blog or to participate in the Enterprise2.0 discussion.

Today I’m off to see the mann – René Obermann, CEO of Deutsche Telekom (DTAG) – with the DNA Digital guys in Bonn. There we will hopefully get to workshop interesting challenges of the Enterprise2.0.

What would you talk about? I’d like to know! Feel free to leave a comment on the blog or drop me a line on twitter.

Disclaimer: I work for a company that does business with DTAG. However, I'm not getting paid nor am I instructed to write this blog or to participate in the Enterprise2.0 discussion.

[tags]enterprise2.0, bonn, telekom, t-mobile, workshop, dna_d[/tags]

I’m attending a workshop (German) held by DNA Digital, an initiative to “connect the Internet generation with CEOs”.  Let’s find out what that means. I’ll keep you posted on how the workshop went.

For the third time in less than a month I find myself in the city of Berlin again. Life is but a long line of coincidences.. .

Disclaimer: I work for a company that does business with DTAG. However, I'm not getting paid nor am I instructed to write this blog or to participate in the Enterprise2.0 discussion.

[tags]dnadigital, digital, berlin, workshop, internet, ceo, enterprise2.0, dna_d[/tags]

UPDATE: Chris Anderson (@TEDchris) was right when he told me that this change would be for the better back in 2009. I accept now in hindsight that my initial reaction was perhaps mostly nostalgic about a future that couldn’t technically and socially exist. As the amount of my followers keept rising, it was becoming self-evident that the changes were needed. Nevertheless, I still feel some of the initial feeling of exciting serendipitous chaos that made Twitter very special back then is gone. I guess I’m still a bit nostalgic. What do you think?

Original post below:

This morning I read a blog post over at Read Write Web (RWW) that caught me by surprise. I recommend you read it too. It seems that twitter has removed what I consider an essential feature in their latest update.

I was so surprised that I wrote a comment in the emotional heat of the moment over at RWW and I decided to republish it here later on. My initial thoughts were as follows:

I’m quite appalled that twitter seems to me to be self confident – if not almost smirk – with removing a setting that potentially alters the mechanics of conversing and discovering on twitter on a fundamental level; In other words making twitter less like, well, twitter.

I find the idea of not listening to 2% of their user base quite grand. Did they do the maths? That’s not a tiny amount of people, is it? My guess is, that there are a lot of the early twitter adopters and evangelists in those 2% too.

Another bet of mine is that most of those 2% are most certainly not confused by the @ reply ‘system’. It’s inaccurate, not threaded and tracked – but who cares? It’s ‘the twitter way’ and some learned to live comfortably with it.

I’m also willing to bet that a much higher percentage was living under the illusion that they were getting every single public tweet from the people they were following and didn’t know that twitter was censoring and deciding what they could and could not see.

As to the topic of context, I personally find parts of the 2008 twitter blog post referred to in the comments over at RWW completely out of touch.

From the post:
“1) You should feel free to @reply people and not worry about it being out of context to some of your followers. In general, they won’t see it.”

To me, twitter is not instant messaging or email. To me, one of the most important aspects about twitter is enabling discovery, stumbling upon new interesting people, sparking curiosity, reading different perspectives. Why take all that away? I’m flabbergasted. Speechless.

Would it hurt too much to just leave the [promiscuous] setting as default OFF, but there to turn ON for the users who are comfortable with it?

Are there economical incentives involving either business plans or prohibitive cost-benefit ratios precluding it? If so, twitter should be up front and transparent about it.

Please bring ‘promiscuous’ back. I don’t want to have to subscribe to the RSS feed of every single user that I’m following in my reader of choice to get the complete unadulterated twitter stream (even from users that may have blocked me).

@blacktar

[tags]twitter, fail, twittermute, fixreplies, readwriteweb, rww[/tags]

Here’s an idea that occurred to me as I accidentally clicked a retweeted and shortened link on twitter this morning. The thing is, the link opened the target address in a frame (think Google image search) with a rather obnoxious self-advertising header. Eeeeeew!

Needless to say, I was rather put off by the whole experience. There are several services doing this and quite some people using them. To protect the names of the guilty I’ll not name the services or the tweep perps.

However, it got me thinking; What if an Amazon Affiliate-like approach would be implemented to an url shortening service like the one mentioned above? You’d sign up to the url shortening service and you’d get ‘rewarded’ for retweeting urls shortened by the service – or rather for spewing advertisement.

I’ve tried to illustrate it in glorious monochrome below, using Balsamiq Mockups and about 29 seconds.

Technically, the url could contain a hash – or whatever – containing User ID, Original URL, AD served, etc, etc, etc.

I’d like to add that personally, I don’t think such a service would survive. That is to say, I like to think that it can’t. However, such an evil scheme may already exist.

Do you know of any such services? If not, you read it here first and I want my blood money! ;)

Update (04.05.2009):

It seems like adf.ly has implemented something along these lines now. Hey! What about my cut?!

[tags]evil, business, twitter, rt, retweet, url redirect, advertising, ads, affiliate, service[/tags]

Lately, I re-read the Cluetrain Manifesto for the first time in about nine years. (I would recommend you to read it again too. Technology specifics aside, it’s as relevant and inspiring as ever.)

Kudos to Geir Bækholt for introducing me to it back in the days.

But people of earth, what I really wanted to tell you about is dog food and the conversation nine years on.

Reading it again made me want to order copies of the German translation of the Cluetrain for the German speaking/reading upper management folks I do wonderful business with. Much to my dismay, I found out that the German version is for some reason out of print [Out of print? Seriously, I thought we were over this medieval phase of media?]. Drat!

I thus turned to twitter – as you do – to vent my disappointment and asking for further clues to a possible procurement of a German translation.

One of the four authors of the Cluetrain Manifesto (Rick Levine, Christopher Locke, Doc Searls and David Weinberger – all on twitter) actually caught wind of my gay banter:

Rick Levine then looked up the German publisher and told me how to proceed.

I’ll let that stand as a confirmation of Rick, the Cluetrain Manifesto and last perhaps not least twitter.

[tags]cluetrain manifesto, cluetrain, Rick Levine, social, socialmedia, twitter[/tags]

There’s been some discussion about marketing and ‘the Conversation’ lately – or more perhaps more accurately an ‘ Anti-Conversation’ meme in the making.

Brian Oberkirch recently blogged about it too, which inspired me to share my take.

Personally, I think Bill Hicks nailed it with regards to marketing in general. ;)

On another note, markets are conversations. That genie is out of the bottle.

Marketing depts, product depts and hired marketing agency guns must clue up and take a good honest look at their position – then enter the Conversation in an honest, professional and constructive way, if it makes sense. No doubt that there are a lot of companies that will not benefit significantly from – heck, should not even consider – ‘conversational marketing’, if there ever was such a thing. I guess I just can’t think of many right now, but I’m sure there are others than say personnel mines and cluster bomb manufacturers that should perhaps hold back on the conversation sauce.

The bottom line seems to me that it has taken nine years for the Cluetrain Manifesto to grow into mainstream marketing. That may be considered a lifetime in Internet years, but then again, marketing as we know it was never particularly quick to adapt.

To me it’s like this with every new concept, disruptive change or meme? It’s just the hype cycle gone full circle. At the end of it, you’ll have clueless snake oil peddlers on every street corner desperately trying to cash in on a saturated market. In the end we just can’t stand it anymore. Tired and wary from the multichannel onslaught of buzzword abuse, we welcome any change – perhaps sometimes too rash and noncritical – creating a situation ripe for fleeting counter trends and anti-movements. Alas, the circle starts anew.

On another further note, could this emerging anti-conversation ‘movement’ be a conscious self-serving marketing ploy snowballing from a handful of self appointed social media marketing prophets trying to (re)position them from the quacks and to the gushing edge of Intarweb marketing?

You tell me.

[tags]marketing, conversation, cluetrain, Jeremiah Owyang, Brian Oberkirch, Jeremy Toeman, Alex Hillman, snake oil, social, socialmedia, anticonversation, anti-conversation, anti-socialmedia, antisocialmedia, antisocial media[/tags]

Yellow is not only the colour of easter; it’s the polar opposite of cowardice. Zefrank just started something called ColorWars 2008 on twitter (I loved his shows, by the way) – now, let’s all play.

Do you know Tibet? You should. Get involved and support the freedom of speech and expression of Tibetans as well as every other human being. Wear yellow on your on your avatars, wear a yellow t-shirt in front of your local Chinese embassy. Wave a yellow flag, shout your lungs out for basic human freedoms in the US and world wide! Join Team Yellow on twitter – We are all humans and we all have a right to be heard.

[tags]vidar, vidar andersen, vidarandersen, blacktar, twitter, yellah, yellow colour, color colourwars, colorwars, zefrank, freedom of speech, freedom[/tags]

It’s over a week since the Plone Conference 2007 in Naples, Italy but I’ll try to wrap up my highlights from the third and last day regardless of the lag.

At the socializing dinner on the evening of the second day I had the unexpected fortune of finding myself seated at a table next to Roberto Allende from Menttes and Plone Cono Sur. He seemed like an interesting guy, so I decided to check out his speak “Plone Cono Sur: creating a Plone users group from scratch” on the following day.

Long story short: That speak really made my day. It was both funny and highly motivating. Watch it for yourself:

So as soon as I got back to Cologne I got in touch with the local Zope and Python User Groups with the goal of contributing as much as I can. Let’s hope we’ll have A PZP (Python Zope Plone) User Group in the region soon.

Lastly I’d like to thank Luiciano Ramalho for the neat t-shirt. I’ve never “slept” with a Brazilian before. It was, uh… special. ;)

[tags]plone, ploneconf2007, conference, speak, motivational, rheinland, cologne, usergroup, rzug, dzug, zope, python, conosur, menttes, Roberto Allende, Luiciano Ramalho[/tags]

If there was a general theme to take home at the Plone Conference 2007 in Naples, Italy on the second day of the conference – beside from Plone now being officially trademarked – it has to be that “Plone is a Product” and “Plone is Democracy”.

Now everybody repeat after me… No, seriously – all together now! :)

I think “Plone is a Product” is a very important statement. It really helps to explain that “Plone is not technology” and it’s a helpful ‘tool’ to position and ‘sell’ Plone, both for the community and people new to Plone.

“Plone is Democracy” tells a powerful story with only three words. Plone is open for anyone who wishes to participate. Plone is you.

[tags] plone, ploneconf2007, conference, naples, italy, community, software, people, social, mantra, positioning, marketing, branding, trademark[/tags]

It’s now the 11th of October and the second day of the conference so I’m sort of lagging, but here are my impressions from yesterday.

The next best thing I took home with me on the first day of the Plone Conference 2007 in Naples, Italy – after meeting a lot of dear new and old faces – was attending the “Top Ten Ways to Get Involved with the Plone Community” speech by Darci Hanning (Scott Paley has an excellent writeup on his blog) and the “How to market Plone the Web2.0 way” by Christian “MrTopf” Scholz.

The Plone community is amazing. It is Plone. That said, we can be somewhat insular. A lot of the time we are preaching to the already converted. I think we are all aware of that. However, we’d all like to see Plone spreading even further and bring more converts into the fold.

What I loved about Darci’s talk was the numerous points on how people who are not software developers can get involved in the community and make great and important contributions, really driving home point that the community is not just for code centric people. I think they serve as great motivational arguments to engage and motivate more people from the “outside” to join the Plone community.

I think Christian’s points about reaching outside of the community and spreading the word of Plone using web2.0 and social media was a healthy dose of long due common sense and I hope it will inspire more members of the Plone community to network on social networks, blog, screencast and podcast more about Plone. He’s also streaming talks at the conference.

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You can find the some presentations held at Plone Conf 2007 on openplans.org

More images from me will be up on flickr later today. In the meantime you can see what others have already uploaded on flickr by searching for the official tag ploneconf2007.

[tags]plone, Christian Scholz, mrtopf, Darci Hanning, Scott Paley, ploneconf2007, conference, naples, italy, community, software, people, social, blacktar, Vidar Andersen, openplans[/tags]