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Saw the Obermann

So I went to the DNA digital workshop at Deutsche Telekom (DTAG) in Bonn following up the previous workshop in Berlin and yeah, I finally got to see the man – René Obermann – CEO of (DTAG).

DNAdigital @DTAG 2009

The workshop partnered young tech and Internet savvy people from the DNA digital initiative with DTAG decision makers to discuss how their corporation could potentially benefit from and deploy new strategies for e.g. corporate culture and product development.

Sure enough, Obermann is every bit the charismatic leader that you’d expect him to be, but with 30 minutes of his precious time allocated to listen to the summary of our workshop, the possibility of a proper dialogue and discussion was accordingly limited. It was nice to see him take the time, though. Kudos.

It was slightly fascinating to observe the depth that some of the participating employees of DTAG would sink to in the presence of their top dog. It was like a sudden lapse of personal integrity, as if the teeth of the previous biting discussions had all but fallen out. I guess it’s all natural – the presence of the Alpha male and all that jazz – but slightly embarrassing nonetheless. I can’t help but think it would have been more productive for the discussions to not have Obermann present.

My personal conclusion of the workshop was that – although highly interesting topics and people – the Enterprise 2.0 is not my battle. I’m unfortunately not passionate enough about the topic. I have other fish to fry, bones to pick. It was an interesting ride. So long and thanks to everyone for the experience.

As long as enterprises see, in the lack of a better word, Web 2.0 as a trendy afterthought that can be tacked onto existing and outdated models of thought – it’s thanks but no thanks for me.

It is my view that Enterprise 2.0 (whatever that may be to you) involves radical paradigm shifts, by and large incompatible with current enterprise paradigms. Furthermore, I’m convinced that I as an outsider cannot change an enterprise; The real revolution and innovation comes from highly innovative and passionate individuals within the enterprise.

Here’s some more images from the workshop.

Disclaimer: I work for a company that does business with DTAG. However, I'm not getting paid nor am I instructed to write this blog or to participate in the Enterprise2.0 discussion.