Yours truly live on stage at LeWeb in Paris pitching “Gauss — The People Magnet” (Image CC @francois_tancre)
How to Pitch Your Startup
I see a lot of startup pitches and pitch decks. And most of them suck. So let me share some basic knowledge to help you avoid my rookie mistakes and to help you massively improve your pitch before you reach out to investors, before you start raising that funding round.
As you probably know, I’m passionate about pitching – because we SUCK at pitching here in Europe! So when the new Cologne-based incubator STARTPLATZ asked me if I would be interested in getting involved in a new program to help our regional startup entrepreneurs becoming better at pitching, I wasn’t hard to convince.
The Rhineland-Pitch is a pitch competition event held at STARTPLATZ every last Monday of each month that aims to heighten the quality of our regional startup pitches by providing intensive training to the applicant entrepreneurs and letting the winners pitch to a select and exclusive audience of entrepreneurs, press and investors.
A week in advance, all applicants get a one hour intensive crash course on pitching and after a rapid-fire elevator pitching session, the winners get an additional and immediate four hours of individual pitch training from yours truly.
At the end of the individual training sessions there’s immediately another selection process where the entrepreneurs present the pitch they’ve prepared and the best get invited to the Rheinland-Pitch event the following Monday.
So what do you win except for the glory? Well, a chance to pitch in front of and meet with investors, get critical feedback – AND a video of your final pitch to boot! (So you better make your performance count!)
And it’s all for free! So apply now for the next Rheinland-Pitch May 27th!
Pitchcademy is a new service that teaches you how to pitch like a pro. Record a video of your pitch directly in your browser, get reviewed and scored by a network of professional coaches within 24 hrs. Rinse, lather & repeat!
If you’re a startup entrepreneur, chances are you’ve already been to a lot of pitching events and you may even have pitched investors yourself already. You may have noticed that most pitches at these events – especially if you’re in Europe – suck!
Now take a minute and think about your own pitch: Are you completely confident that your pitch doesn’t suck? It’s always the others that suck – riiiiiiiiight?
Well, Francis Dierick and I certainly have made our fair share of bad pitches. We’ve been around. But along the way we picked up a couple of tricks on how to improve our pitches and learned a lot. At least enough to win several competitions and get invited to events as pitch coaches.
So we thought that we should share the secrets we picked up. We think everybody should have the chance to nail that perfect pitch. That’s why we decided to introduce Pitchcademy.
Pitchcademy teaches you how to pitch like a pro. Record a video of your pitch directly in your browser, get reviewed and scored by a network of professional coaches within 24 hrs. Rinse, lather & repeat! Try it now for free!